Berreson Consulting

Anna Roberson

Learned the hard way: Creativity without structure is chaos.

My love affair with making things started at twelve years old in a sewing class. There's something magical about taking fabric and thread and creating something that didn't exist before. That feeling the satisfaction of building something with your own hands has pretty much dictated every career choice I've made since.

After graduating from fashion design school in 2003, I did what any idealistic creative would do: I started my own fashion line. From 2005 to 2009, I ran a plus-size apparel business, designing pieces, sourcing materials, and learning the hard way that the fashion industry is both incredibly expensive and brutally difficult to sustain. But those years taught me something invaluable how to create, market, and sell a product from absolute scratch.

In 2013, I pivoted to something completely different. I launched Nicolet Beauty, where I formulated and sold lipsticks and eyeshadows through Etsy and my own Shopify store. For two years, I mixed pigments, designed packaging, photographed products, and shipped orders from my living room. It was scrappy, creative, and taught me that I genuinely loved the behind-the-scenes work of running an online business the product photography, the website design, the social media strategy just as much as the creative product development.

By the time I launched Nacelo Style, I had a much better idea of what to do. From its start until 2024, I ran that online boutique selling handbags and print-on-demand products. I built the Shopify site, shot and edited all the product photos, created video content, wrote copy, managed Facebook and Instagram ads, handled customer service, coordinated with vendors, and kept all the plates spinning. It was like conducting an orchestra where I also happened to play every instrument.

The Behind-the-Scenes Magic

My role as Product Manager at LocalAsCanBEE let me take those years of solo entrepreneurship and apply them in a team environment. I managed the full lifecycle of product listings, photography, video shooting and editing, copywriting, and social media content creation. I designed website layouts, developed brand identity through graphics and marketing materials, and coordinated all the moving pieces that make an online marketplace actually work. It turns out that being a one-person operation for years makes you pretty good at seeing how all the parts should fit together.

What I Do

Here's what nearly twenty years of figuring things out has taught me: I'm pretty good at the stuff that makes e-commerce work. Not just the pretty front-end stuff (though I can definitely handle product photography and graphic design), but the nitty-gritty operational pieces that keep an online business running smoothly.

I specialize in:

E-Commerce Strategy & Management: Setting up and optimizing Shopify stores, merchandising product catalogs.
Visual Content Creation: Product photography, video editing, graphic design, and creating social media content
The Stuff Nobody Talks About: Inventory management, customer service systems, shipping, and all those unsexy operational details that make or break an online business

Why E-Commerce Consulting?

After years of running my own online businesses and managing e-commerce operations for someone else, I realized something: a lot of creative people and small business owners have amazing products but get overwhelmed by the operational side of selling online. Or they're drowning in all the technical pieces website setup, product photography, social media content, inventory systems and just need someone who's been there to help them get organized and set up systems that actually work.

That's where I come in. I'm not here to sell you some complicated, expensive strategy that sounds impressive but doesn't actually help. I'm here to help you set up an e-commerce operation that makes sense for your business, create content that showcases your products, and build systems that let you focus on what you're actually good at.

What I Bring to Your Business

I'm organized without being rigid, creative without being impractical, and experienced enough to know that there's no one-size-fits-all solution. Whether you need help setting up your Shopify store, creating product content, developing your social media strategy, or just getting all your operations running more smoothly, I've probably done it myself at least a dozen times.

I bring two decades of hands-on experience to every project. I genuinely love helping people figure this stuff out, and I'm pretty good at explaining technical things in ways that don't make your eyes glaze over. If you're ready to get your e-commerce business running smoothly (or get it started in the first place), let's talk. I promise to be honest about what you actually need, realistic about timelines, and genuinely invested in helping you succeed.

Education

I'm currently finishing my Bachelor of Science in Business Management at Western Governors University, where I'm studying business management, operations, and strategic decision-making. I also have certificates in Business Analytics and Operations (Pathstream, 2025), and Computerized Accounting (Los Angeles Pacific College, 2021).

Page updated

Google Sites

Report abuse